The power of words in marketing Companies spend a lot of time thinking about their brand. They think about their website, business cards, logo and imagery. They think about their tagline, social media presence and colour scheme. So why does…
So, it's the end of a long weekend, Saturday and Sunday (Easter no less) sandwiched between two glorious public holidays - how often does that happen? As the weekend draws to a close I find myself wondering how many of…
Out of the blue, a few weeks back, I received a small white polystyrene box in the office addressed to myself at Sufu Marketing. I let slip the inevitable “but I never get interesting mail” and with some excitement tore…
When I get approached by a client about how much a website build would cost for their business my first response is to explain there are two basic routes they might consider. The first is a fantastic option…if you have…
Media buyers today aren’t just in the business of negotiating discounts and creaming off a nice margin on every campaign. They’re researchers, planners, strategists and hold a wealth of experience and knowledge that the ad-hoc advertiser can’t possibly begin to…
UK business is increasingly turning to SEO experts to help promote their website with improved rankings on searching engines such as Google, getting themselves ahead of their competition in search engine results. Often seen as a ‘black art’, the complexity…
I’m delighted to show you the latest Sufu Marketing website build for our client Blue Orchid Events. Built on the WordPress CMS, the website is a key asset to support Blue Orchid Events in promoting their services. Blue Orchid Events…
For any business, being able to describe what you do is the very first part of your marketing activity. Any brochure, business card or advert that you create will summarise what you can offer people. Simple, job done. Or is…
The internet these days is becoming as much about entertainment as it is information. That’s not to say websites should be frivolous or place style over content, far from it. But as our browsing tastes become more sophisticated and our…
We’ve just put the finishing touches to a new online advertising campaign using the Google Display Network. One that’s targeted, relevant, uses a great set of striking animated ad creative and will reach tens of thousands of people. Sounds grand…