We approach brand content strategy by helping our clients to see things from the customer perspective, by asking them to consider these sort of questions:
How complex is it to explain what we do?
Is it more understandable in words or images?
Do you need to see it in action to “get it”?
What else does someone need to know to see why we’re great?
This gives the strategy a structure. Once you have that, the second element is the brand voice (similar to the character development of a novel). Think of it like this. You meet someone at a party, what makes you warm to them? That they tell you a great joke, give you a great piece of advice… or launch into their entire life story?
Before you start creating content you have to figure out what kind of story you’re trying to tell and pick the means by which that story can be conveyed effectively.
Ultimately content strategy comes down to being 3 things: Findable, understandable and actionable
At Sufu we help you unscramble how you tell your story, stop you thinking in a boring, “life story” fashion and give you a strategy which illuminates what’s great about you.
It also informs what type of content to produce, how your audience will find it and what they are going to do with it that achieves your objectives.