Great copy is the most important part of any marketing asset.
To quote one of the best thinkers on design, Mike Monteiro, “People turn up for the stuff”. No one ever spent a few more minutes on a website because they were admiring the responsive design. They stay because there is a compelling story unfolding in front of them.
Now I know what you’re going to say… humans are visually-driven creatures and in modern marketing images and videos are more powerful than copy, right? No one stops to read the words anymore.
Visuals get attention, information gets the sale. Words are powerful when they contain “just enough information”. At Sufu we have a mantra we have repeated to ourselves and others many thousands of times. “Illuminate, don’t describe”.
This is the art of good copywriting, whether it’s a tagline of 3 words, or brochure of 1000. Make every word convey value. Be thankful the reader is taking the time to do so. Let your passion for what you do shine through and ask for the respect of your customer in return, by respecting them.
We can help you bring this mentality to:
- Advertising copy
- Website content
- Social media posts
- Video scripts