What do they do? Finance the Future is the collective public brand of a number of London boroughs for the recruitment of finance graduates.
What did they need? To attract quality candidates in a competitive market. The boroughs all offer individual opportunities but with commonality in benefits and qualifications, so this needed to be clearly explained and for candidates to see the breadth of positions available across London and understand how this could be the right career launchpad for them.
What did we do? Sufu developed a refresh of the brand identity and a new WordPress website, undertook a complete re-write of the content and sourced new imagery to reflect the energy and diversity of the London boroughs. We also produced bespoke illustration, styled to complement the brand.