What did they need? HR Heads retained us in early 2017, initially to re-develop their website. Subsequently, we supported the HR Heads internal marketing team with marketing consultancy to help them develop a new marketing strategy and analyse results effectively.
What did we do? We took HR Heads through a complete website re-development with completely new content, both written and visual, to ensure their strong brand values could really be felt by the visitor. We identified key content that was popular with their industry and made sure that was findable and promoted strongly through social media to drive traffic effectively. We added improved filtering to the jobs section of the website so that users could find suitable roles much more effectively and developed a new method for creating dynamic application forms so that applicants could provide the right information faster and make the whole process much more streamlined for everyone’s benefit!