Website navigation restructure and product copywriting

What do they do?

Make award-winning chocolate brownies in 16 amazing flavours to treat yourself or gift to others.

What did they need?

The Homemade Brownie Company (THBC) run a successful e-commerce website selling direct to customers. Sufu identified that the weak link in their website experience was the copy on their product pages, which needed to be easier to understand and more persuasive in getting people to hit that buy button. The website’s menu structure was also a little over-complicated in places and could be streamlined to create an easier user journey to aid conversion.

What did we do?

First we mapped out the entire website sitemap and recommended a revision to the menu structure. With that in place we re-wrote the copy for the product pages, defining which elements could be standardised and which needed bespoke edits per product. We then applied the new copy to the full range of 33 brownie products within THBC’s Shopify CMS.